The company has its units all over the world. Also it organizes various drives like the International driving platform, Luxe drive, etc. They are making great efforts to turn the market scenario.
Being catering to the luxury segment, Mercedes did not feel the need for the traditional methods of advertising. In the sedan, it boasts of the E-class, C-class and S-class.
The company also promotes its brand in the F1 races and the MotoGp. Daimler is a brand associated with luxury cars and other transport medium as stated above. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories. Let us start the Daimler Marketing Mix: The portfolio ranges from cars, bikes to buses and trucks.
Daimler has diversified its promotion to a more energetic and fun loving side of the company. This summarizes the marketing mix of Daimler. The promotional strategy in the marketing mix of Daimler is to have comprehensive marketing campaigns to create a strong brand awareness among the affluent classes.
Globally the price of the products are varying.
Let us start the Mercedes Benz Marketing Mix: Thus, the Mercedes Benz marketing mix pricing strategy is that of premium pricing, based on its features and competition.
The company has become a famous name in the field of automobile. It is into cars, bikes, trucks and bus. However, the strongest in its product portfolio will be the luxury car segment which consists of Sedans, SUVs and sports cars as well.
For the buses we find that they include the variety of urban buses, touring coaches, Mini buses and chassis. Daimler is now trying to venture into the potential markets like India so that the customer base is increased.
Daimler is also one of the oldest manufacturer of the luxury car segment. They are priced and the prices vary as per the global variation of the exchange rate and the country they supply to.
Being in the luxury segment, it caters to a niche segment who value quality more than the price and so the price is always on the higher end. Thus the price of the vehicles are high and also because of the features which they offer. The places where Daimler is targeting its product is not restricted to one country.
It is a mix of hard work, patience and most importantly the excellent strategy of marketing. Mercedes Benz is a premium priced luxury car brand. Mercedes Benz has always been an aggressive promoter. Being in a niche segment of vehicles we find that Daimler cars are fairly priced when taken into the consideration of the customer base.
Also it has its RnD center located in Bangalore. They are reducing the price of the vehicles so that they can breach the customer barrier. Daimler has left no stones unturned to make itself visible in this competitive industry.
Thus the market price vary globally according to the exchange rate. Mercedes Benz has a wide range of passenger cars, light commercial and heavy equipment vehicles as a part of its marketing mix product strategy. Mercedes Benz India was started in with its headquarters in Maharashtra and has emerged as a pioneer in the Indian luxury car market as they marked the beginning of the Indian luxury car market in India.
The pricing of these products are made because of the brand value. This is an untapped area when it comes to the company and its products. The 4matic and BlueTEC is one of the best technologies till date. The Marketing Mix section covers 4Ps and 7Ps of more than brands in 2 categories.
Its headquarters is in Stuttgart, Germany.The Mercedes-Benz premium brand offers you a wide product portfolio - from compact to luxury vehicles.
And the variety continues to grow: in the coming years, Mercedes-Benz will expand and renew its range of vehicles in all segments. With strong brands and innovative products, we are producing inspiring premium automobiles, first-class trucks, vans and buses.
Marketing Mix of Daimler analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Daimler marketing strategy. The product is the strongest P in the marketing mix of Mercedes Benz.
Mercedes remain as one of the leading brands in the Indian market, that too for more than 50 years. Product specialists mix with guests to share information and insights about the Mercedes-Benz brand. And since the center is based in the heart of Chicago’s retail corridor, guests will find. Mercedes benz marketing (stp) 11, views.
Share; Like; Download Vikram Gujral. Follow MARKETING MIX (4P’s) Product Price Place Promotion Product: Mercedes-Benz has always been associated with the world class brand for cars and has remained as one of the leading brands in the indian market, that too far for more than 50 years.Download