These critics believe that the challenge is just a stunt to make people feel better about themselves, and that people should not be called philanthropists unless they donate. Although the Ice Bucket Challenge has generally been met with enthusiasm and positive reactions, particularly from those affected by ALS, there have been some very vocal critics.
The Ice Bucket Challenge may be one of the most powerful examples of the influence of social media over our behavior. It has shown that with social media tools like Facebook and Twitter, it is possible to reach millions of people and teach them about health-related matters that were once obscure.
Even Ethel Kennedy participated in the challenge challenging President Obama. SHDs are using social media as a channel to distribute information rather than capitalizing on the interactivity available to create conversations and engage with the audience. Pete Frates, a 29 year old Boston College baseball star with ALS, is often credited with bringing the challenge to its viral status.
Lastly, there is one final way in which social media is impacting the healthcare world, and that is through the tracking of illnesses. The disease causes motor neurons to die, eventually making it impossible for the brain to initiate and control muscle movement.
The celebrity nature of the campaign has recently continued with Lebron JamesDJ Tiesto, and even Lady Gaga, Oprah, and Justin Bieber getting in on the good-naturedness of the challenge. In the later stages of the disease, patients may become completely paralyzed. He had a large network of friends and family who took to Facebook with their challenge, starting the craze of Ice Bucket Challenge videos.
September 18th, Add a Comment Facebook timelines were drenched in ice bucket videos this summer, as millions of people around the globe doused themselves in ice water. To learn more about the Ice Bucket Challenge, visit http: The icebucketchallenge, a new viral social media-based fundraising campaign building awareness for Amyotrophic Lateral Sclerosis, or ALS.
As the number of participants soared, donations to the ALS Association skyrocketed. The ALS challenge is just one small example of how social media and trends can provide tremendous good for the healthcare world.
ALS is a neurodegenerative disease that attacks the brain and spinal cord, leading to paralysis. The idea of challenging people to either douse themselves in cold water or donate to a charity has been popular in the sports arena for a while, but it evolved into the Ice Bucket Challenge for ALS during the summer of However, supporters of the Ice Bucket Challenge disagree.
Regardless of the reasoning, the Ice Bucket Challenge has shown that just like advertising on web and in print, social media should now be an integral part of the mix when putting together campaigns. As discussed in this study that examines the role of Twitter in Breast Cancer Awareness Month BCAMThough the inherent value in social media is its social nature and the opportunity for dialog and two-way communication, it appears that Twitter is being used during BCAM as primarily one-way communication.
To donate and support ALS research and awareness, click here. With this drastic increase in followers and visitors, the ALSA has been able to significantly increase the amount of people they can educate about this terrible disease.
As the hype starts to subside, other organizations are taking to social media with their own versions of the Ice Bucket Challenge. If public health agencies are to effectively use social media then they must develop a strategic communication plan that incorporates best practices for expanding reach and fostering interactivity and engagement.
However, the reach of social media is limited. Social media use by public health agencies is in the early adoption stage.
But is social media an effective campaign mechanism?As the amount of videos increased, ALS became synonymous with the Ice Bucket Challenge.
Also known as Lou Gehrig’s Disease, ALS (Amyotrphic lateral sclerosis) is a progressive neurodegenerative disease that affects nerve. Aug 11, · The "challenge" is simple: Donate $ to the ALS Association or get iced on video — and then call out three or more people via social media to repeat the "donate or douse" process.
Giving. Aug 18, · The “Ice Bucket Challenge” has lit social media on fire, raising both money and awareness for amyotrophic lateral sclerosis, commonly known as Lou Gehrig’s disease.
About 30, Americans now have the disease, which attacks nerve cells and ultimately leads to total paralysis, though the mind remains sharp.
In the summer ofthe phenomenon known as The ALS Ice Bucket Challenge swept across social media. It was hard to go even a few hours without seeing someone on Facebook or Twitter posting a video, bucket in hand.
At first glance this campaign may look silly, but this summer, the ice bucket challenge has gone viral from its roots in Boston to spots across the globe. The campaign aims to raise awareness for ALS (often referred to as “Lou Gehrig’s Disease”).
ALS is a neurodegenerative disease that attacks the brain and spinal cord, leading to paralysis. Maybe you’ve taken the “Ice Bucket Challenge” yourself. If you have, you’ve done your part to raise awareness for amyotrophic lateral sclerosis, or ALS (commonly known as Lou Gehrig’s disease).
In the process, you’ve taken part of an explosively viral grassroots marketing campaign for a good cause.Download